About Roger Bildsten


Roger Bildsten

Roger Bildsten

I used to be a kid and I went to lots of schools.

Then I was the CEO of two respected kid product companies.

More recently

As I traveled the world my work led me to dig into what play means to kids — and our grownup role in facilitating quality play.

I began to observe that grandparents often have an important role in how the kids of their kids grow up — and I saw that most organizations have little understanding of how this all might fit together.


Now I study and speak and write about the intersection of kids, grownups, and the business organizations that serve them.

To learn more about how I might be able to help your organization benefit just click below. Thanks!