ideas for grownups who care about kids

Working With Roger Bildsten


Roger Bildsten founded Hip Hooray LLC in 2007

Roger Bildsten founded Hip Hooray LLC in 2007

Large gatherings, small groups, keynotes, conferences, roundtables, podcasts, webinars — I can help your organization see new ways to understand the grandparent opportunity. Presentations include deep dives into how you may better serve this affluent market and how you can become a critical component in the grandparent community.


Whether you serve kids as senior management or as part of a product team the workshop environment is a marvelous way to hone your grandparent strategy. Workshops can be half or full day and lead to a customized approach to enhancing your performance.

Panels and Focus Groups

Get into the heads of your grandparent customers by understanding what’s important to them. Panel sessions and focus groups can address a broad variety of topics and lead to terrific insights. Services can range from identifying desired panel makeup to defining formats and outcomes and of course to moderating — the fun part, because you never really know what might happen!

To learn more about costs and logistics scroll down or just click here.



I charge a reasonable daily fee plus normal travel expenses, payable at time of booking. (I can make fee adjustments for organizations that might not be able to otherwise afford my work.)

My Investment in you

I will invest time to get to know your particular business and how it can better incorporate grandparent opportunities. This works particularly well if you assign a partner within your organization with whom I can collaborate.

If my involvement is part of a larger event I will be happy to invest extra time at your invitation to walk your trade show, attend dinners, contribute on panel discussions, etc.

What We’ll accomplish together

You will better understand your grandparent opportunities and potential strategies so that you can positively impact your organization today and in the future.

I hold client relationships confidential unless otherwise agreed.

Thank you.